The City of Lakeland recognizes the value special events contribute to our community's vibrancy—connecting neighbors, welcoming visitors, and supporting local businesses. Our goal is to help organizers plan successful events while supporting public safety, protecting City resources, and minimizing impacts to surrounding neighborhoods.
Our Mission
The Special Events Review Team (SERT) exists to provide a knowledgeable, customer-focused process that guides organizers through special event planning and permitting—so hosting an event on public property is clear, coordinated, and predictable.
How We Got Here
In 2012, City leadership recognized consistent feedback from event organizers: coordinating a special event often meant contacting multiple departments across the organization to fulfill various requirements. To address this challenge, City departments partnered through an intensive process-improvement effort to streamline the experience while still meeting each department's responsibilities. The result was SERT—a coordinated, single-point review process designed to reduce confusion, improve communication, and set events up for success.
What We Do
SERT brings together key City departments and subject-matter experts to review event plans, identify needs early, and help organizers understand requirements and timelines. This team-based approach supports both:
- Great event experiences for attendees and organizers, and
- Safe, reliable operations for the community and public spaces impacted by events.
We are here to help throughout the process. If you have questions about permitting or would like suggestions for hosting a successful special event, email SpecialEventQuestions@Lakelandgov.net







